De Avondwinkel — A dingy neon covered event

De Avondwinkel is an event within Freeze Festival 2018. De Avondwinkel is best explained as a dingy neon adorned Asian specialities nightshop transformed into a vibrant dance event.

For De Avondwinkel we set out to capture the loveable wonkiness of neon signage and the grime of a back alley shop in an authentic manner. We achieved this stylized sincerity by working with translators and scouting out local signage to create a graphic identity fully consisting of neon.